Babyliss hair dryers are known for their ionic properties and quality products. Their hair dryers contain components which continue producing negative ions while in use. Negative ions are good for the hair as they close the superficial layer of overlapping cells covering the hair shaft while breaking down water droplets into micro-droplets that can be absorbed into the hair. This helps to hydrate the hair giving it additional shine and an overall healthier look. A Babyliss hair dryer delivers as it is promised. As the name suggests, the Babyliss Pro Ceramic Ionic Hair Dryer produces lots of negative ions. It is known that it has gotten limited success in the market due to the criticism against the professional hair dryer. The disapproval arose because the positions of the buttons were placed on the handle inadvertently making the user change the settings when holding the hair dryer. Aside from this analysis, it would have made this appliance almost perfect in the consumers’ opinion.